FMCG Software Development Case Studies

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FMCG runs on volume and repetition, so the software has to survive both. The flagship project here serves 400,000 retail outlets: online ordering, promotions, smart order routing, a finance section, a loyalty program and a mobile app, built on .NET, Angular and Flutter. Alongside it are two systems for the field and phone channels — visit planning with POSM tracking and geolocation control, and a telesales CRM for a distributed distributor network. Together they cover the three ways an FMCG company actually reaches the shelf.