Reviewed by expert Oleg Akulov, CEO
2020 January – April
.NET

A classified ads web platform with an architecture
built for growth and high load

Laptop showing the Bamen web platform: car listings catalogue
Chat mockup: the client's brief for a classifieds platform with search, messaging, ad placement, user accounts and moderation

What the client wanted

A client came to us with a request to develop
a high-load and flexible classified ads web service.

Desktop screens of the Bamen web platform with a car ad page

From the very start we built a system
that scales, doesn’t break, and is convenient to use.

Ad catalogue of the Bamen app on desktop: transport category with filters and car listings

Ad catalog

Users publish goods and services and attach photos and descriptions. We implemented:

– a flexible category system
– smart filters
– fast search
– automatic suggestions based on tags

The interface is put together so that any user finds what they need on the first try.

Laptop on a chair showing the Bamen personal account page

Personal account

Every user gets a convenient tool for managing their ads. In the account, you can edit your listings, track views, and analyze statistics. This makes the process transparent and helps evaluate performance.

Bamen monetization screens: choosing a promotion budget and schedule for an ad

Monetization

For those who want more reach, we implemented premium placements and
advertising blocks. These tools are built into the platform so that they are
clear to use and deliver real value — more views and contacts.

Bamen admin panel: payment history and ad moderation

Payment history and moderation

We added a payment history so that users can always see their
transactions. And built-in moderation maintains content quality and
builds trust in the platform.

The result

Right after launch, the platform showed growth across all key metrics:

+100%

inbound calls

+120%

requests from the website

473

key queries
in the top 1 of search results

Chat mockup: the client thanks the Nomium team after the launch

Bamen got a convenient, reliable, and scalable service
that solves business tasks and delivers real results