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Reviewed by expert Oleg Akulov, CEO

A mobile app for classified ads

2020 January – April
A mobile app for classified ads

About the project


Bamen — a mobile app built with Flutter for posting classified ads, developed as an alternative to an inconvenient mobile version of the website.
The client came to us with a task: increase usability and conversion on mobile devices while preserving the core functions of the web platform.

The task

The problem was typical of many online classifieds boards: the site was adapted for smartphones only formally, the interface was inconvenient, the forms were long, and users couldn’t create an ad quickly, so they left.
The goal was to create a full-fledged mobile solution that is comfortable to use with one hand.

We described the web version here

View

Our solution

We designed the interface from scratch.

 

We didn’t adapt the website to a mobile screen — we created
a native mobile app designed for fingers and short sessions.
Minimum steps, maximum clarity.

Posting an ad, payment, promotion — everything works quickly and simply.
Exactly the way a user expects in 2025.

We wanted everything to work just as simply from a phone

Colors and visual language

We chose a light background and bright accents: dark blue inspires trust, while gray doesn’t distract from the content.
The interface became clean, modern, and convenient even on 4.7” screens.

#0a9ac7

Accent blue
The color is associated with trust and reliability. It is used for buttons, active filters, and key interface elements.

#ffffff

White background
Provides cleanliness, lightness, and focus on the content. It doesn’t distract and works well for showing photos, forms, filters, and text. A universal foundation for the interface.

#f8f8f8

Neutral light gray
Highlights secondary elements and borders. It helps structure information while preserving the visual cleanliness and hierarchy of the interface.

Need a mobile app
developed?

We’ll build a native or cross-platform solution for iOS and Android — from idea to implementation.

Order development →

What we implemented

Step-by-step ad posting

To improve the UX, we broke the process
of creating an ad into simple steps:

  1. Uploading a photo from the camera
  2. Categories and description — one block at a time
  3. Design of the autosave system


This eliminates errors and lets the user calmly finish publishing later.

Personal account

Editing, taking an ad down, bumping it, premium placement, payment history
all the functions have become as accessible as possible.

Personal account

Paid options and payments

We built the management of paid options directly into the ad card.
Now the user immediately sees:

  • What has been paid for;
  • Which functions are active;
  • How to launch promotion quickly.
Paid options and payments

The result

The launch of the new mobile app produced a noticeable increase in efficiency:

+ 40%

traffic from mobile devices

120%

repeat visits

Paid functions are used more often — users have become more active in promoting their ads