A complex chain: one manufacturer → dozens of distributors → hundreds of thousands of stores
A platform built for 400,000
retailers
A B2B solution that replaced an entire field-sales workforce with a smart, automated ordering system
Introduction
A manufacturer approached us with a clear request: “How do we simplify collaboration with distributors and tens of thousands of retail points?”
The traditional field-sales model had stopped delivering. It was slow, expensive, and impossible to scale. The task was to build a platform that connects all participants in a single system and supports rapid growth.
Challenge
Different price tiers for different customer groups created confusion
Huge volumes of orders and documents were impossible to manage manually
A wide geography of participants made coordination even harder
We realized the system couldn’t rely on a single office or manager. It required an architecture where orders are automatically routed by region and processed by local distributors
Solution
We designed a B2B platform with smart order routing based on geography and personalized terms for every client
Online orders
Stores can place orders directly in the system with no calls or intermediaries. The catalog displays personalized prices set by each distributor.
Promotions
Stores see all promotional offers and can quickly add them to their orders.
Chain management
A separate dashboard was built for retail chains. They can place orders not for each store individually, but for the entire network at once
Smart order routing
Orders are automatically distributed across the distributor network responsible for each region. The load is balanced, and the system stays stable even at very high volumes
Financial section
The dashboard provides order history, spending totals, invoices, and distributor documents
Loyalty program
Bonuses turn into direct benefits for each store
Stores earn points for their purchases
Points can be redeemed for discounts on future orders, priority delivery, access to exclusive promotions, and ready-made marketing materials
Mobile app
We understood that many retail points don’t work from a computer. So together with the web version, we built a mobile application
- Place orders directly from a smartphone
- Fast access to the catalog with personalized prices
- Push notifications about new promotions and order status
- Order history and invoices always at hand
- A unified interface for both individual stores and retail chains
For smaller retail points, this became especially important: owners and staff can manage purchases literally on the go.
Technologies behind the solution
We use modern stack technologies to ensure reliability, scalability, and a smooth user experience
.NET
Angular
Flutter
Results
For the manufacturer
A centralized platform now covers the entire network and scales easily to new regions and partners
For distributors
A practical tool that helps manage clients, set prices, and process orders quickly
For stores
A single interface where ordering, promotions, and financial documents take just minutes instead of hours
Key metrics
Peak load
15 000
orders per hour with no performance loss
85%
reduction in order-processing time
23%
increase in turnover
<5
seconds average product search time in the catalog
Другие проекты, которые мы реализовали
Преобразуем идеи в успешные решения с проверенной экспертизой.
What happens next?
A manager will contact you within 24 hours to schedule a meeting. If needed, we’ll sign an NDA.
During the meeting, we’ll discuss the task, the preliminary budget, and the timeline.
After the meeting, a business analyst will gather and structure the technical requirements.
Based on these requirements, we’ll prepare a commercial proposal with the cost, timeline, team, and project roadmap.
Once the contract is signed, we get to work.